Not all brownies have to be brown.

White Chocolate Cinnamon Chip Brownies | www.themessybakerblog.com

These white chocolate cinnamon chip brownies are the next big thing. I don’t know this for sure. I mean, it’s not like I a have an insider’s opinion on the next big dessert trend, but I do know one thing, and it’s that these brownies are top notch.

White Chocolate Cinnamon Chip Brownies | www.themessybakerblog.com

They’re perfectly sweet, just the right amount of gooey with a crackly crust, and loaded with sweet cinnamon morsels.

Like I said, top notch.

White Chocolate Cinnamon Chip Brownies | www.themessybakerblog.com

The brownie batter is easily whipped up in a large bowl with a whisk and a rubber spatula—no mixer needed.

White Chocolate Cinnamon Chip Brownies | www.themessybakerblog.com

A generous amount of melted white chocolate gets stirred into the batter, creating a sweet, vanilla base that will take on just about any flavor. If you can’t find cinnamon chips, feel free to use your favorite candy of choice, maybe some mini peanut butter cups. The possibilities are endless.

White Chocolate Cinnamon Chip Brownies | www.themessybakerblog.com

I recommend waiting until the brownies are cool before cutting them into big, fat squares. However, if you’re in a hurry or having a fierce brownie craving and you’re not concerned with perfect squares, feel free to dig in when the brownies come out of the oven.

Did I mention that these brownies are buttery? The outside crust bakes up crisp and perfectly golden brown. Each bite yields a nutty, browned butter flavor that breaks through to a sweet, gooey center.

White Chocolate Cinnamon Chip Brownies | www.themessybakerblog.com

I also recommend eating more than one.